Take, for example, the growing momentum of the lab-grown meat space. Call it what you want — fake meat, petri dish proteins, cell-cultured meat — whatever it is, it’s a distinct move away from traditionally-raised beef, pork, and poultry, and a step into unknown territory.
It’s troubling to know that food producers were not immediately invited to a seat at this very important table; however, this is a good sign that it’s time to take our message direct to the consumers we aim to serve. Our voices need to become louder, stronger, more passionate, and more unified. It’s time to get off the bench and get engaged, lest we get forgotten altogether.
Waste not, want not: As the debate over agriculture’s water use continues, one beef producer weighs in on how ranchers have efficiently cut water use while raising more beef per animal.
