Becoming a Price Maker Instead of a Price Taker in the Beef Cattle Business with Chris Earl, CK6 Consulting
NEW "Heart of Rural America" episode: Becoming a Price Maker, Not a Price Taker in the Beef Cattle Business with Chris Earl
Earlier this year, I took on a new role with CK6 Consulting, and it’s been such a blessing to work with folks who are aligned in values, who understand the challenges facing rural America, and who are firmly dedicated to keeping independent cattle producers on the land by helping them create marketing opportunities to capture the true value of their hard work and efforts in this business.
Today, I sit down with Chris Earl of CK6 Consulting. Coming off the excitement of the Genetic Allies Sale hosted by Mudge Farms, we discuss the obstacles facing cattle ranchers and the opportunities that exist today in the beef cattle business.
Plus, we preview some of the exciting sales coming up this fall, including a live beef auction that is going to connect urban consumers to cattle producers. There is so much to unpack in this episode as we dive into topics of faith, family, marriage, hard work, private property rights, and projections for the next 5-10 years in cattle.
Find out why Chris finds JOY in the challenging, yet rewarding, beef cattle business!
It’s a sure bet we’ll hear from Chris Earl again down the road in future episodes! Have a listen and let me know what you think!
Presented by CK6 Source | CK6 Consulting Services Inc. | Real Tuff Livestock Equipment| Linz Heritage Angus | Meats By Linz |